Songmap
by Pandora
Songmap is a Pandora companion app that allows users to “drop” songs in real-world geolocations, explore location-specific playlists, engage with one another, and map out routes according to user, genre, or song.
While other cloud based streaming apps have introduced features that allow the user to discover new music and interact with other users, Pandora has rarely added new features.
As a result, over the past three years Pandora has lost users to other music streaming services.
The Problem
Goals of Product Solution
Attract more users with unique features that fit with user data points
Allow users to explore music and places they may not have explored on their own
Make the experience feel less passive
User Personas
Information Architecture
Wireframes
Iconography
Color Palettes
Typography
The App
Each genre is color coded. Color accents on the home screen change live depending on the current most “dropped” and “liked” genre in the user’s area.
Genre Forecast
When viewing the map, users can filter genres they want to see or not want see and also filter release dates
Visibility Filtering
Customizing Song Drops
After pressing the “+” button to drop a song on the map, users can customize their drops by adding a color, tags, and captions or notes.
Profiles
The user’s profile displays songs they’ve dropped and interacted with along with stats on their dropped songs.
When viewing other users’ profiles, all the songs that they’ve dropped are displayed.
Out of Home Ads
These ads were designed to mimic the experience of finding a dropped song in the Songmap app, but for those who don’t have the app yet. Scanning the QR code takes the user to the song that is matched to the ad.
